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Markup Calculator

Business Finance

Calculate a selling price from cost and desired margin, or markup/margin from cost and price.

Changing the display currency only changes the symbol shown — amounts aren't converted, since this tool doesn't use live exchange rates.

Cost + desired margin → price

Price to charge: $0

Markup:

Cost + price → markup & margin

Markup: 0%

Margin:

Markup vs. margin

  • Markup = (Price − Cost) ÷ Cost × 100 — expressed relative to cost.
  • Margin = (Price − Cost) ÷ Price × 100 — expressed relative to price.
  • A 50% markup and a 50% margin are not the same price.

How this is calculated

Price from margin: Price = Cost ÷ (1 − Margin%). Markup from cost/price: Markup = (Price − Cost) ÷ Cost × 100. Margin from cost/price: Margin = (Price − Cost) ÷ Price × 100.

Frequently asked questions

Is a 50% markup the same as a 50% margin?
No — a 50% markup on a $40 cost gives a $60 price (33.3% margin); a 50% margin on the same cost gives an $80 price. They’re commonly confused but always produce different prices.